"​In the Back to the Future franchise, the DeLorean time machine is a time travel device made by retrofitting a DMC DeLorean vehicle with a flux capacitor. The car requires 1.21 gigawatts of power and needs to travel 88 miles per hour (142 km/h) to initiate time travel." Wikipedia

When Lisa was at Intel, her teammates in IT Engineering nicknamed her 1.21 (one point twenty one) in a nod to her last name (Watts) as well as the fact that she was always trying to push the envelope on technology. In the early days of the World Wide Web, she served as one of the first webmasters for the company, taught HTML coding classes during her lunch hours and created the very first web-based application, a monitoring tool for the company's global dial-in remote access infrastructure. 

With this history in mind, it just seemed logical to choose One/Twenty1 Immersive as our name. The Back to the Future DeLorean with Doc and his flux capacitor will forever reign as the iconic symbol of innovation and the drive toward the future.